Air Max 1 | MAX100 | Matt Stevens


Tinker Hatfield is where we are going to start. Tinker isn’t a name that is new to the PWRNSL home. He was mentioned earlier in a post and if you have read it, you know he is the head designer of Jordan Shoes. He didn’t just do Jordan’s all the time though, he is also credited for the classic Air Max 1, the first shoe with visible air.

Matt Stevens is an great admirer of the Air Max 1 and decided to do some illustrations and pictures for the shoe. One a day for a month.  He has now a project to make 100 and make a book out of it called MAX100. Here is some info about Matt straight from his blog…

“I am currently the Creative Director for HAWSE (a Brand Agency) in Charlotte, North Carolina. I have over 15 years of experience in multi-disciplinary design environments and agencies, in both design and creative direction. I pride myself on being versatile and always striving for the big idea. ”

I have added some videos that go to explain this in much more detail so I believe enough has been said.  The one at the top is his Kickstarter promo and the bottom one is Tinker explaining the creation of the Air Max 1.

Here’s a link to his blog that showcases the first 50….CLICK HERE

UPDATE | 2/3/2012

The books are out ladies and gents.  Here is an interview from Freshness Mag series “Fresh & Creative”.  It will take you from the beginning to end of the project. I’ve also added some new images in the slideshow above.

Fresh & Creative – Matt Stevens