PROJECT WOOSTER

Nick Wooster took role of creative adviser for the PROJECT trade show’s new Men’s Collective initiative, which has been presented at PROJECT Las Vegas earlier last month.  Wooster blended heritage elements with modern, street-ready style.  Great brands were in attendance I must say.  I think of the most impressive parts of this is the use of the space, amazing.  BTW if anyone knows wants to send me that camo couch he’s sitting on, THANKS.

Wooster said about the work, “The interest in American heritage through Japanese eyes.”  They took a trip to Japan to visit face-to-face with some of the designers

The next video is the preview number 2.  This explains a little more in depth or the experience they had in Japan.  They talk about attitudes toward fashion & styling, merchandising, and product selection.  Wooster, in regards to Japanese retail style, “They just buy cool sh*t”

Project WOOSTER for full recap