Did you wear your bubbles this weekend? 3.26 of 2015 marks the 28th year since the AM1 was introduced to the world. So this past weekend to the “few” people paying attention, they saw a lot more visible bubbles then normal. Their is a ton of stuff out there regarding the anniversary, one of my favorites being the Air Max Box out here in LA. And also the 10 facts below (via highsnobiety). Let’s begin.
1. The Visible Air unit on the Air Max 1 was inspired by the “inside out” architecture of the George Pompidou Centre in Paris which was deigned by renowned architects Renzo Piano and Richard Rogers.
2. The 1987 TV Campaign to launch the Air Max 1 was the first ad to use a song performed by The Beatles (“Revolution”).
3. The original Air Max was part of the wider “Air Pack” that featured the Air Safari, Air Revolution, Air Trainer and Air Sock.
4. There are actually 2 OG versions of what came to be known as the Air Max 1 – early prototype models dating from 1986 featured a larger Air bag and different midsole design. The Air bag was made smaller by 1987 due to production issues.
5. The OG Air Max 90 features the legendary “Infrared” colorway. However, this is a relatively new description of the color and wasn’t officially used by Nike until 2003.
6. The Air 180 marketing campaign featured work by the illustrator and Hunter S. Thompson collaborator Ralph Steadman amongst others as well as a TV ad campaign directed by David Cronenberg (director of The Fly, Crash, Naked Lunch et al).
7. Range Rover featured an Air Max 93 in a press ad to help promote the vehicle’s air suspension system.
8. Japanese retailer atmos was the first company to collaborate on an Air Max 1 in 2002.
9. Nike-Air technology was created by the late Marion Frank Rudy, a former aerospace engineer with NASA.
10. The development of the shoe came at a fraught time for the company. Tinker Hatfield literally had hate messages pinned to his door, discouraging him from designing the shoe.